Wellbeats CFO

Wellbeats’ CFO Jill Ross Selected as MSPBJ’s CFO of the Year

Exciting news: Wellbeats’ own Chief Financial Officer (CFO), Jill Ross, has recently been selected as Minneapolis-St. Paul Business Journal’s 2020 CFO of the Year in the small private company category!

This award recognizes the outstanding financial executives in the Twin Cities, who facilitate everything from finances and human resources to technology and strategy. Nominees are evaluated by a panel consisting of other financial executives, who scored nominees based on their contributions both to the company and the community.

Jill joined the Wellbeats’ leadership team in March 2017 in the midst of the company transitioning from selling kiosks with custom-created fitness videos to gyms to a content and software as a service (SaaS) company. Her authentic leadership and drive helped the company successfully pivot its business model and expand into new markets, including employee benefits and wellbeing. With an eye to recurring revenue, she has helped drive recurring revenue growth 124% since she started, with over 2,500 commercial clients and 1 million subscribers on the Wellbeats platform.

Most recently with COVID, Jill implemented the company’s disaster response plan to work remotely, maintaining support for operations during a turbulent time in the economy.

As a working mother who is active in her community, Jill understands the struggles of work-life balance and importance of accessing fitness beyond the gym. Serving as a fitness instructor and coach, as well as staying active with her 2 daughters, Jill embodies the fitness culture at Wellbeats and helps inspire others to stay active both during the day and outside of work.

Combined with her talents as a finance executive and passion for the fitness industry, Jill has transformed Wellbeats from a start-up to a full-operating company. Her thoughtful leadership, enthusiasm and determination to rally the team has played an integral role in Wellbeats success’, both in the present state and for years to come.

Congratulations on your much-deserved nomination, Jill!

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