A word renown pharmaceutical company producing a COVID-19 vaccine piloted Wellbeats with employees at two locations when the pandemic struck, and their fitness centers closed. Wellbeats enabled the company to expand wellness services from 1,000 employees to the entire U.S. population. To promote Wellbeats, Ryan’s team produces creative videos like a spoof of a movie, catchy themes like Ninja Warrior Challenge, digital communications that deep-link to Wellbeats classes, and more.