MAXIMUS is a leading provider of health and human services worldwide. For more than 40 years, MAXIMUS has partnered with state, federal, and local governments to provide communities with critical health and human service programs. MAXIMUS leverages its extensive experience to develop high- quality services and solutions that are cost effective and tailored to each communities’ unique needs.

MAXIMUS launched Wellbeats as a corporate wellbeing benefit to its employee population in April 2020.

mobile and laptop
mobile and laptop

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Client Summary

MAXIMUS followed Wellbeats’ prelaunch marketing and communications strategy, distributing prelaunch flyers and email communications to employees to raise awareness of their upcoming benefit. Immediately there was an impact with MAXIMUS employees.

Program Highlights

  • 4,769 total user logins within the first week of launch
  • 10,048 minutes of classes viewed in the first week alone

Key Challenges


Parting Words

“The entire workforce was excited and relieved our wellness strategy and solutions didn’t take a pause,” says Alhassan.