Client Spotlight: MAXIMUS

Leading health and human services provider MAXIMUS credits Wellbeats’ fast, simple, and customer-centric implementation for its overall launch success.


MAXIMUS is a leading provider of health and human services worldwide. For more than 40 years, MAXIMUS has partnered with state, federal, and local governments to provide communities with critical health and human service programs.

MAXIMUS leverages its extensive experience to develop high-quality services and solutions that are cost effective and tailored to each community’s unique needs.

MAXIMUS launched Wellbeats as a corporate wellbeing benefit to its employee population in April 2020.

Wellbeats-MAXIMUS Launch Story

MAXIMUS’ Senior Director of Total Rewards Alhassan Elbarasse was approached by the Wellbeats team in February 2020 about its on-demand fitness solution for corporate wellness.

Although previously exploring other competitors, MAXIMUS found Wellbeats’ high-quality, affordable, and equitable virtual solution filled their huge need to help employees find an easy-to-use, safe way to work out from home.

Alhassan also credits Wellbeats’ personable approach and resourceful accommodations during the sales process for leading him and his team to pursue Wellbeats as an official corporate wellbeing benefit.

“It’s a testament to Wellbeats’ product, sales team, implementation team,” says Alhassan. “I really want to thank Wellbeats for having such an amazing lineup.”

Ready to launch as soon as possible, MAXIMUS saw immediate value in Wellbeats’ fast implementation strategy to deploy the benefit to its employees.

“It was really the speed of market and implementation,” says Alhassan about what impressed him most. “Wellbeats’ value of consistency, quality control, and curriculum of wellness is something you won’t find anywhere else.”

The Results

MAXIMUS followed Wellbeats’ prelaunch marketing and communications strategy, distributing prelaunch flyers and email communications to employees to raise awareness of their upcoming benefit.

Wellbeats officially launched to MAXIMUS’ employee population on April 20, 2020 and received 600 unique user logins in its first 48 hours and 4,769 total user logins and 10,048 class minutes in the first week alone.

MAXIMUS has already begun implementing rewards for the first 100 people to sign up for Wellbeats, along with weekly prize raffles for at-home gym equipment to encourage regular Wellbeats usage and healthy habits.

“It was an easy rollout. It really felt like the Wellbeats team was totally focused on us…like we were your only client,” says Alhassan.

Alhassan also praised Wellbeats’ strong platform stabilization during the April launch. Despite the significant increase in usage during the COVID-19 pandemic, Wellbeats maintained 100% uptime.

“The entire workforce was excited and relieved our wellness strategy and solutions didn’t take a pause.”

Click here for the full case study.

About Wellbeats

Based in St. Louis Park, MN, Wellbeats is a leading provider of on-demand fitness classes for use in workplaces of all sizes, on college or university campuses, multi-family housing, the U.S. military, and fitness and health clubs. Wellbeats makes fitness easy, accessible and affordable for everyone. More than 500 workout classes are available via kiosks, an online portal or via Android and iOS apps. To learn more, visit or check out a sampling of the company’s fitness classes during a Facebook Live session. Follow on Twitter or LinkedIn.